Part Time Technician

Social Media Specialist

Posting Date: 03/25/2026

We are actively seeking dynamic and diverse team member to join us in the role of Social Media Specialist in Wixom, MI, in a hybrid work structure.

The Social Media Specialist is responsible for executing and advancing Detroit PBS and 90.9 WRCJ’s audience engagement efforts across all Detroit Public Media-owned social platforms. This role blends hands-on content creation, daily publishing, community engagement, analytics, and cross-departmental collaboration to grow reach, deepen engagement, and support organizational priorities including journalism, education, culture, and fundraising.

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Essential Functions

Social Media Strategy & Execution

Develop and execute social media strategies for Detroit PBS, 90.9 WRCJ, and special initiatives across platforms including Facebook, Instagram, YouTube, LinkedIn, TikTok, X/Twitter, Threads, and emerging platforms.
Plan, create, and publish daily organic and paid social media content aligned with station priorities, national PBS programming, and local initiatives.
Create and publish platform-native digital video content, with a focus on short-form and vertical formats optimized for TikTok, Instagram Reels, YouTube Shorts, and other social-first environments.
Develop platform-appropriate copy and visual assets (graphics and photography), optimizing for audience behavior, accessibility, and platform algorithms.
Contribute to the development and maintenance of content calendars in coordination with marketing, digital, content, and membership teams.

Audience Engagement & Community Management

Maintain active, responsive dialogue with audiences through comments, messages, groups, and livestreams.
Moderate conversations in accordance with Detroit PBS/90.9 WRCJ social media policies, escalating issues internally as needed.
Support and produce livestream events, including moderation guides with key messages, engagement prompts, and resources.
Strengthen audience relationships through thoughtful engagement, social listening, and participation in virtual discussions.

Analytics, Reporting & Optimization

Track, analyze, and report on social media performance using native platform analytics and third-party tools (e.g., Sprout Social).
Develop regular performance reports highlighting KPIs, trends, insights, and opportunities.
Use data and audience insights to inform content optimization, testing, and ongoing strategy refinement.
Support proof-of-performance and campaign reporting for initiatives, events, and fundraising efforts.

Collaboration & Organizational Support

Work closely with Content, Marketing, Digital, Membership, and Community Engagement teams to support multiplatform campaigns and storytelling initiatives.
Partner with Membership and Development teams to support fundraising and audience conversion efforts through social channels.
Produce social media toolkits and shareable assets for internal stakeholders and external partners.
Stay informed on industry trends, emerging platforms, and evolving best practices in social media, audience engagement, and digital storytelling.

Why This Role Matters:

The Social Media Specialist ensures Detroit PBS and 90.9 WRCJ remain visible, relevant, and trusted where audiences increasingly discover and engage with content. By translating journalism, education, and culture into platform-native social and digital video experiences, this role strengthens audience connection, drives engagement, and supports long-term sustainability by moving audiences from awareness to deeper participation and support.

Skills

Content Creation: Ability to produce social-first content, including short-form video, copy, and on-brand graphics using Adobe Photoshop and/or Canva
Platform & Analytics: Experience managing content across major platforms and using data to inform performance and strategy
Engagement & Communication: Strong communication skills with experience managing public-facing interactions and building audience relationships
Organization & Collaboration: Ability to manage multiple priorities, work cross-functionally, and execute with attention to detail
Tools & Technical Skills: Experience with platforms such as Sprout Social, Teamwork, and Airtable to manage publishing, workflows, and reporting
Adaptability & Mission Alignment: Awareness of emerging trends and a strong interest in public media, storytelling, and community impact

Qualifications

Bachelor’s Degree in Journalism, Communications, English or similar field – or comparable experience
3 years of communications, journalism, public relations, marketing or related experience

Physical Demands

Individual must be able to type, and sit behind a desk for extended periods of time
Individual must have transportation and/or be able to drive locally to various events/meetings

What You'll Get

Experience the rewarding feeling of knowing you’re part of an organization committed to the greater good of the community.
Enjoy a flexible work environment with a hybrid in-person and work from home model.
Continue to grow and learn through opportunities for personal and professional development.
Share your input, knowing that your ideas are valued and always welcome.
Be yourself! We believe your uniqueness makes you an even greater asset to the team.

No telephone calls or third parties. Please include the title of the position in the subject line of the email.

Detroit Public Media, d/b/a Detroit PBS and WRCJ 90.9 FM, is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability status, marital status, military status, or protected veteran status. Employment decisions at Detroit PBS will be based on merit, qualifications, and abilities. The specific statements above are not intended to be all inclusive.

Application Form

Does the idea of joining our team of dedicated professionals with different backgrounds and experiences excite you? If so, we invite you to join us in our mission to educate, engage, entertain and inspire through the power of public media.