Eric Freeland

Eric Freeland is the Vice President of Marketing and Digital at Detroit PBS. He leads the digital and marketing department, overseeing the development and implementation of marketing strategies, brand identity, social media, and digital platform management. With a background in digital media and content strategy, Eric brings over two decades of experience to his role at Detroit PBS.

Before joining Detroit PBS, Eric was the Senior Director overseeing Multiplatform Content and Video Strategy at PBS headquarters. In this role, he was responsible for content development, distribution, and marketing across various digital platforms, including PBS.org, PBS program websites, streaming video platforms, and email marketing.

During his tenure at PBS, Eric provided strategic editorial and product development leadership that led to the successful launch of PBS’ streaming video service and the introduction of PBS Passport, an on-demand streaming benefit for station members. Additionally, Eric partnered with PBS program producers to develop multiplatform strategies for award-winning programs, including Ken Burns documentaries, BBC co-productions, Frontline, NOVA, Nature, Downton Abbey, Sherlock, and The Great American Read.

Before PBS, Eric was a Supervising Producer for the Associated Press’s Online Video Network and as an Executive Producer at WJLA-TV, the ABC affiliate in Washington, DC.